LED Manufacturers Automotive Show Guide

With the world’s largest Frankfurt Motor Show successfully concluding on Sept. 22, 2013, LED automotive lighting manufacturers that have missed out may be pondering where the next opportunity lies. There are nearly 200 automotive shows every year, but not all are suitable for LED automotive lighting manufacturers. It can be confusing for manufacturers to decide which shows are the best fit for their niche and targeted buyers. In this article, LEDinside gives an overview of what to expect and at three major automotive shows towards the end of 2013.

Visitors look at the latest Porsche cars at the 2013 Frankfurt Motor Show in September.  (LEDinside/ Robe Lighting)

So which automotive show should I go to?

LED car lights tend to be sidelined at most car shows where latest automobile designs are the main attraction. Some shows can be overtly regional focused, and may be a major put off for small to midsized international LED manufacturers. A survey conducted by LEDinside editorial team revealed SEMA, which concluded on Nov. 8 is the most ideal for small-mid sized LED automotive lighting manufacturers. 

The show hosted in Las Vegas from Nov. 5-8, 2013 attracted mostly small to midsized U.S. and Asian manufacturers. Out of the total of 59 LED lighting manufacturers attending the show, 49.16% were Asian manufacturers, including those from China, Taiwan, Hong Kong, Korea and Japan. Chinese LED automotive lighting manufacturers will be the largest Asian group with a total of 15 companies, while Taiwanese manufacturers trailed behind with nine. North American LED automotive lighting manufacturers will still make up 50.4% of lighting exhibitors at SEMA, with U.S. manufacturers dominating the show. Only one Canadian manufacturer Hamsar Diversco Inc. that sells LED strip lights and utility lights will be participating. 

Products being displayed at SEMA are mostly LED strip lights, bar lights and tail lights with only eight companies offering DRL products or LED headlights, such as U.S. manufacturer LED Post, Canadian manufacturer Hamsar Diversco inc., and Taiwanese LED manufacturer Sirius Lighting, Chinese manufacturer Dinford (Shenzhen) Co. and others. For further details please see chart at the bottom or SEMA website. 

Table 1.  A selection of SEMA attendees

Exhibitor Country Products
911 Signal Technology Inc China
  • LED lightbar
  • LED beacon
Access Cover U.S.
  • LED rear lights
Addictive Desert Designs U.S.
  • Aftermarket light mounts
Ally HK/ Kaishumura HK
  • LED slim rod lamp
  • Battery
  • Water proof LED stripe
  • Water proof LED lamp
  • Crystal LED Floor lamp
  • Mini floor lamp
Alpha Light HID/LED Technology Co. Ltd. Taiwan
  • LED Light
  • LED festoon light
  • Dome light Hid
  • license plate light
  • day light
  • dashboard light
  • Warning light side light
Hi Motors Korea
  • LED tail lights
Altec Products Inc. U.S.
  • LED light bar
Mycarr Lighting Tech Taiwan
  • Truck LED position Lamp
  • Mini LED bulb
  • LED Side Marker
ZhenJiang E.D. Opto Electrical Lighting Co. Ltd. China
  • LED Steering, brake light-General RGB LED
  • LED Steering, brake light-SMD chips
Sanyou Lightings Technology China
  • LED Dome light
  • High Power LED Dome light
  • High Power LED
  • SMD chips 
  • lampshade
  • 1W High Power LED
  • SMD side view type LED
  • SMD side-view light
  • square LED
  • 4LED 
  • Bubble LED
  • LED concave LED
Kuan Tong Industrial Taiwan
  • LED clearance/ marker lights
  • Stop/turn/tail lights
  • turn signal lights
  • trailer lights kits
  • towing light kits
  • other lights-utility lights
  • LED tail lights
  • LED indicators
Dinford (Shenzhen) Co. Ltd China
  • LED light
  • LED DRL 
Guangzhou Forda Signal Co. Ltd. China
  • LED head lamps
  • LED signal light
  • LED warning and emergency
  • LED working light
  • LED school bus light
  • LED interior light
  • LED rubber stalk lamp
Baja Designs U.S.
  • LED light bar
  • LED Motorcycle Light
  • Styrkr LED helmet light
  • Truck light kits
  • Bike LED lights
  • Bike LED turnlights
  • UTV LED lights
  • ATV LED lights
  • Military LED lights
  • Industrial LED battery powered lights
  • Rally car LED light bars
Sirius Lighting Taiwan
  • LED front position lamp
  • LED flood beam work lamp
  • LED side marker lamp
  • motorcycle head lamp
  • LED DRL
  • LED rear lamp/ indicator
  • LED flood/spot beam compact work lamp
  • LED Tail/Stop/ Indicator/ Reverse
  • Fog lamp with LED park lamp
  • LED low beam headlamp
  • LED high beam headlamp
  • LED fog lamp
  • LED driving lamp

Small-mid sized automotive LED lighting manufacturers might be trying their luck at some of the other auto shows, such as the upcoming Tokyo Motor Show in early December. Current available information indicates only 12 LED automotive lighting manufacturers will be attending the show that is nearly entirely dominated by Japanese manufacturers. Only three LED automotive lighting manufacturers from another country including German manufacturer Continental with its LED driver assistance system, German car component manufacturer Bosch, and Indian LED head lamps and rear lamps manufacturer Samvardhana Motherson Group will be joining the show this year. 

The lack of diversity might be explained with the unfortunate overlapping LA Auto Show in Las Vegas during the same period. (The LA Auto Show has not published detailed exhibitor information yet.) At the moment automotive lighting participants at Tokyo Motor Show appear to be large Japanese or German manufacturers. Products to be on display at the Tokyo Motor Show also tend to be more technologically advanced then SEMA, with a few LED COB manufacturers and chip packagers pitching in, such as Molex and NGK Spark Plug Co. Other products to make an appearance at the Tokyo Motor Show include LED headlamps and LED tail or rear lights.

Table 2. Tokyo Motor Show 2013 attendees

Exhibitor Country Products
Bosch Germany
  • Car lighting
Imasen Electric Industrial Co., Ltd. Japan
  • Car lamps
IPF Corp. Japan
  • LED position lamps
  • LED bulbs
  • LED Off Road Lamp
  • LED back light
Koito Mfg. Co. Japan
  • LED headlamps
Molex Japan
  • COB LED holders
  • LED printed circuit assemblies
NGK Spark Plug Co. Japan
  • LED packaging
  • Flip chip packaging
Stanley Electric Co. Japan
  • White LED for Automotive
Toyoda Gosei Japan
  • LED backlights
Toyota Boshoku Japan
  • High-intensity LED front map lamp
  • High-intensity LED rear reading lamp
  • overhead console
  • side illumination
  • rear illumination
GS Yuasa Corporation Japan
  • UV LED lamps (unrelated to automotive lighting)
Continental Germany
  • LED driver assistance system
Samvardhana Motherson Group India
  • LED head lamps
  • LED rear lamps

The Frankfurt Motor Show that concluded in September also shares similar issues with the Tokyo Motor Show, where it is overtly regional focused. The five LED automotive lighting manufacturers at the show are all European. This might be explained by the fact that the Frankfurt Motor Show tends to focus on the OEM car market, which at the moment is still dominated by major European lighting manufacturers, such as German manufacturer Osram and Dutch manufacturer Philips. Osram even went as far as renting a booth at the show this year. Other LED automotive lighting manufacturers included, Dancar Autosikring’s LED position lights, LED ceramic component maker CermaTec, and LED light bar manufacturer Firmengruppe Hänsch Holding.

Table 3. Frankfurt Motor Show 2013 Attendees

 

Exhibitor Country Products
Dancar Autosikring Denmark
  • LED position Lights
  • Milkyway LED position lights (20DANT2)
  • Universal LED position light
CermaTec European
  • LED application/LED ceramic
  • Ceramic LED heat sinks
  • Ceramic components in automotive lighting (not so related)
  • LED systems
Firmengruppe Hänsch Holding Germany
  • LED-rear warning lights
  • LED beacons
  • LED light bar
  • LED information system for vehicles
Osram Germany
  • LED DRL-Fog DRL and Light@Day
Freudenberg Group Germany
  • Starlight overhead LED lights- Opel Adam application

Manufacturers need to choose wisely, so precious resources are not wasted at the wrong shows. Below are a list of upcoming shows towards the end of 2013:

Table 4. Remaining automotive shows from November to December, 2013

Auto Show Region Show Date Venue Organizer
LA Auto Show  U.S., North America Nov. 22-Dec. 1,  3150 Paradise Rd., LA Convention Center, Las Vegas, Nevada, U.S.  ANSA Productions
Tokyo Motor Show Japan, Asia Nov. 22-Dec.1 Tokyo Big Sight, 3-11-1 Ariake, Koto-ku, Tokyo Japan Automobile Manufacturers Association Inc., (JAMA)
Riyadh Motor Show Saudi Arabia, Middle East Nov. 27-Dec. 2 Riyadh Exhibition Center, Murooj Area, Olaya St., Riyadh, KSA Riyadh Exhibitions Company
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